finastra@ai:~$ find ai-business-analyst --corporate-strategy --human-centred
Matteo Maniscalco

Hi Finastra,
I'm the AI Business Analyst you need for Corporate Strategy

I combine behavioural science, UX research, and strategic design to drive AI adoption that delivers real business value while maintaining ethics and compliance. With 5+ years in financial services, I understand how to expand access to financial services through technology.

Behavioural Economics Strategic AI Adoption Human-Centred Design
Why I'm Perfect for This Role Contact Me
STATUS: ACTIVE
ID: MM-2025

Matteo Maniscalco

Applied Anthropologist & UX Researcher

5+ YRS
42+ PROJECTS
1M+ USERS
Financial Services Expert Behavioural Science Cross-functional Leadership
ROLE_REQUIREMENTS // PERFECT_MATCH

What Finastra Needs — What I Bring

You're seeking an AI Business Analyst to drive strategic AI adoption across the enterprise, upskilling employees and connecting business needs with technology. Here's how my experience aligns perfectly with your requirements.

01

AI Program Management

YOU NEED:

Support planning and execution of corporate AI initiatives, including pilots and enterprise rollouts.

I BRING:

Led 42+ research projects with high delivery success. Contributed to the design, build, and launch of enterprise-wide programmes impacting 1M+ users.

02

Opportunity Identification

YOU NEED:

Analyze business processes across Finance, Operations, Sales, and Marketing to identify high-impact AI use cases.

I BRING:

Consulted across 7+ business units on how to apply behavioural tactics to products and services. Built foundational research repository used across the bank.

03

Governance & Ethics

YOU NEED:

Contribute to frameworks for AI ethics, compliance, and risk management.

I BRING:

Deep expertise in ethical behavioural design. Trained in ThinkPlace's Ethics Toolkit with risk-based approaches to nudging ethically.

04

Training & Communication

YOU NEED:

Develop programs to educate stakeholders on AI capabilities and ensure smooth adoption.

I BRING:

Launched a Behavioural Economics training programme for frontline staff. Expert in workshop facilitation, stakeholder management, and executive communication.

05

Business Case Development

YOU NEED:

Build ROI models and cost-benefit analyses for AI projects.

I BRING:

Evidence-based approach to decision making. All recommendations backed by real customer conversations and behavioural evidence, with measurable impact tracking.

06

Performance Tracking

YOU NEED:

Define KPIs and monitor impact on efficiency, revenue, and customer experience.

I BRING:

Expertise in experimentation and KPI definition. Ran randomised control trials and tracked programme success - achieved 10% increase in product uptake.

METHODOLOGY // AI_ADOPTION_FRAMEWORK

My Approach to AI Implementation

Combining behavioural science with strategic design to drive deep, sustainable AI adoption.

"The promise of AI can only be fulfilled by understanding how and why people think and act the way they do."
- BIT AI & Human Behaviour Report
A

Augment

Using behavioural insights to improve how AI is built. Understanding human cognition to create AI that truly serves user needs.

A

Adopt

Driving deep AI adoption by addressing motivation, capability, and trust. Moving beyond shallow use to meaningful integration.

A

Align

Designing AI systems aligned with human psychology. Ensuring transparency, fairness, and ethical considerations are embedded.

A

Adapt

Helping organisations adapt to AI's impact. Building resilience and capability for continuous evolution.

Designing for Behaviour Change

01

Intent & Discovery

Map the system, understand context, conduct behavioural research

02

Design

Develop interventions using nudges and choice architecture

03

Trial

Run controlled experiments to validate and refine

04

Scale

Roll out with governance, measure and evaluate impact

Ethics at Every Step:
Fairness Compassion Sustainability
TIMELINE // PROFESSIONAL_JOURNEY

Professional Journey

A timeline of experience that prepared me for driving AI adoption.

2017 - 2022

Behavioural Research Analyst

Nedbank, Johannesburg

Supported the design, build and launch of a bank-wide behavioural-based loyalty programme. Spearheaded product strategy for a flagship Financial Wellbeing tool.

42+ projects delivered 7+ business units advised 1M+ clients impacted
2022 - 2023

Student Assistant - Global Learning

GE Vernova, Denmark

Supported the launch of a compliance tracking platform for on & offshore wind technicians.

Platform Launch Global Team
2022 - 2025

MSc IT Product Design

University of Southern Denmark

Advanced study in applying information technology innovation within industrial design, development and production processes.

Design Thinking User-Centered Design Sustainable Design
2025 - Present

Freelance UX Researcher & Consultant

Denmark

Providing UX research and behavioural science consulting services to product teams.

Behavioural Science Product Strategy Research Leadership
CASE_STUDIES // PROVEN_IMPACT

Proven Impact

24 months

Greenbacks Loyalty Programme Redesign

Contributed to the successful design, build, launch and post-execution of a behavioural-based loyalty programme impacting 1M+ clients.

Qualitative Interviews RCTs Behavioural Heuristics
10% increase in product uptake
12 months

Personal Financial Wellbeing Tool

Led research strategy combining ethnographic interviews with nudge theory. Built a 201-slide research deck that became the bank's single source of truth.

Ethnographic Research Co-creation Workshops Prototype Testing
6+ teams leveraged research
5 years

Cross-Business Behavioural Advisory

Served as the behavioural science resource across the bank, embedding customer-centric thinking into product and communication design.

Stakeholder Workshops Team Training Framework Development
Cultural shift to action-based research
View Full Portfolio
REQUIRED_SKILLS // CHECK_ALL

Required Skills & Experience

✓
3-5 years in Business Analysis, Strategy, or Digital Transformation

5+ years in behavioural research and product strategy within Financial Services

✓
Experience in Financial Services or FinTech

5 years at Nedbank leading cross-functional behavioural research initiatives

✓
AI Knowledge (ML, NLP, GenAI)

Applied understanding of AI adoption frameworks and behavioural approaches to AI implementation

✓
Analytical Skills

Expert in turning complex research into actionable insights and business cases

✓
Strong stakeholder management and presentation skills

Presented to C-level executives, trained frontline staff, facilitated cross-functional workshops

✓
Strategic thinker with entrepreneurial approach

Action-oriented researcher who builds lasting capability, not just deliverables

READY_TO_CONNECT // LET'S_TALK

Ready to Contribute to Finastra's AI Journey

I'm excited about the opportunity to bring behavioural science and human-centred design to Finastra's AI initiatives, helping expand access to financial services through strategic technology adoption.

Email matteo.maniscalco7@protonmail.com
Portfolio matteoman.com
Location Kolding, Denmark